The investment that each Montana rancher makes with the $1-dollar-per-head Beef Checkoff goes directly towards beef demand-building programs that keep more beef on more plates. These efforts are accomplished by the direction of a twelve-member board of directors, whom are fellow Montana ranchers and business owners, along with organizations leveraging the use of checkoff dollars with their beef promotion and education projects. In 2017, the Montana Beef Council (MBC)…
- Reached 6,230 Montana high school and junior high students with beef cooking and educational demonstrations.
- Sent 85 beef-loving athletes out to races all over to promote beef and a healthy lifestyle.
- Reached 196,000 Bobcat and Griz fans each week with a beefy tailgate tip on Facebook.
- Beefed up 165 meat case displays in grocery stores across the state to inspire beef purchases.
- Trained 170 agriculture students for media interviews.
- Brought 93,300 head of cattle into Montana Beef Quality Assurance care and best management practices.
- And MUCH more!
WHAT HAS CHANGED?
Due to the on-going Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (R-CALF) versus U.S. Department of Agriculture lawsuit, Montana ranchers who would like up to half of their dollar to remain with the MBC Board of Directors will need to complete a producer consent form on an annual basis. This consent authorizes the board to carry out programs designed to stimulate beef demand. If your form is not returned, your full checkoff dollar will remain at the national level with the Cattlemen’s Beef Board. By signing a form, you are allowing the MBC Board of Directors to have local input about beef education and promotion, right here in Montana.
Want more news on this topic? Montana Farm Bureau members may subscribe for a free email news service, featuring the farm and rural topics that interest them most!