The American Farm Bureau Federation’s 34th annual survey of classic items found on the Thanksgiving Day dinner table indicates the average cost of this year’s feast for 10 is $48.91, or less than $5.00 per person. This is a 1-cent increase from last year’s average of $48.90.
“The average cost of this year’s Thanksgiving dinner is essentially unchanged from last year, after three years of decline since 2015,” said AFBF Chief Economist Dr. John Newton. “Americans continue to enjoy the most affordable food supply in the world, but most don’t realize only 8 cents of every dollar consumers spend on food goes to farmers,” he added.
In a new Farm Bureau survey, most Americans were surprised to learn the farmers’ share of the food dollar is so small. Three out of four Americans are interested in learning more about how their food is produced. Farm Bureau farmer and rancher members, state educational foundations, as well as others involved in food production, are responding to public interest with expanded outreach and educational opportunities. Survey results indicate Americans have faith in those who grow their food, with 88% saying they trust farmers.
“The Thanksgiving price survey opens the door to a deeper dialogue about how food is produced and how prices remain so stable despite volatility in the farm economy this year and severe weather hampering planting and harvest,” Newton added.
The centerpiece on most Thanksgiving tables – the turkey – costs slightly less than last year, at $20.80 for a 16-pound bird. That’s roughly $1.30 per pound, down 4% from last year. In Montana, the price was even less; $18.56 for a 16-pound fowl. The survey results show that retail turkey prices are the lowest since 2010.
The shopping list for Farm Bureau’s informal survey includes turkey, stuffing, sweet potatoes, rolls with butter, peas, cranberries, a veggie tray, pumpkin pie with whipped cream, and coffee and milk, all in quantities sufficient to serve a family of 10 with plenty for leftovers.
Although the overall average cost of the meal was about the same this year, there were some price changes for individual items. In addition to turkey, foods that showed slight price declines include cubed bread stuffing and canned pumpkin pie mix. Foods showing modest increases this year included dinner rolls, sweet potatoes and milk. After adjusting for inflation, the cost of this year’s Thanksgiving dinner is $19.13, down slightly from last year.
The opinion poll revealed that 90% of Americans celebrate the holiday with a special meal and turkey remains a staple for 95% of consumers, while half serve both turkey and ham at their Thanksgiving meal. In recognition of changes in Thanksgiving dinner traditions, the Farm Bureau price survey includes ham, potatoes and frozen green beans. Adding these foods to the classic Thanksgiving menu increased the overall cost slightly, to $62.32 or just over $6 per person. In Montana, the price was just a nudge higher at $63.10 for the Classic Thanksgiving.
Despite the growing popularity of prepared foods, the vast majority of Americans, 92%, celebrate Thanksgiving at home or at a family member’s home and most cook their entire meal at home, according to the survey.
More than 250 volunteer shoppers checked prices at grocery stores in 38 states for this year’s survey. Montana had seven shoppers across the state. Farm Bureau volunteer shoppers are asked to look for the best possible prices, without taking advantage of special promotional coupons or purchase deals.
Montana Farm Bureau’s Janet Krob, was one of the shoppers in Bozeman. “Remember to show your support and thanks for Montana’s farmers and ranchers as they work to feed you 24/7/365,” said Krob. “Not only do they provide us with a wonderful bounty of food, but they are true stewards of the land.”
The AFBF Thanksgiving dinner survey was first conducted in 1986. The informal survey provides a record of comparative holiday meal costs over the years. Farm Bureau’s classic survey menu has remained unchanged since 1986 to allow for consistent price comparisons.