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Farm Bureau Opens the $145K Rural Entrepreneurship Challenge

Strengthen Rural America

Last year, Montana Farm Bureau Federation had three members apply for the American Farm Bureau Entrepreneurship Challenge. It’s now time for the next AFBF Rural Entrepreneurship Challenge offering $145,000 in start-up funds to the six selected businesses. The competition provides an opportunity for individuals to showcase ideas and business innovations that benefit rural regions of the United States. It is the first national rural business competition focused exclusively on innovative entrepreneurs working on food and agriculture businesses.

Last year’s applicants were Karoline Rose, Gallatin County Farm Bureau, owner of KRose Cattle Company, a marketing firm that helps rural American agriculturalists reach their target customers by using new marketing tools; Pulses of Montana, owned by Scott Blain, Carbon/Stillwater County Farm Bureau, adding value to pulse crops: dry peas, dry beans, lentils and chickpeas; and Select-A-Catch, with Steve DeMers, Mike Hoggan and Alen Denzer, Front Range County Farm Bureau, who developed a foot snare device designed to humanely and selectively capture nuisance animals in rural and agriculture areas which cause billions of dollars in agricultural losses.

Now it’s your turn. Competitors are invited to submit for-profit business ideas related to food and agriculture online from now until June 30 at www.strongruralamerica.com/challenge.

Examples of businesses related to food and agriculture include farms or ranches, value-added food processing, food hubs, community-supported agriculture programs, farm-to-table restaurants, farmers’ markets and craft beverage startups. Businesses can also support food and agriculture such as crop scouting, agritourism, ag advertising agencies and ag technology companies

“Rural entrepreneurs typically face hurdles that make it challenging to develop successful businesses, including lack of capital, business networks and business training,” said AFBF President Zippy Duvall. “Through the challenge, we’re helping food and agricultural entrepreneurs take their businesses to the next level.”

Owners of all types of businesses across the food and agriculture supply chain are encouraged to enter the competition. Applications, which include a business plan, video pitch and photo, must be submitted online. Judges will review the applications and provide feedback to the participants.

The top 10 teams, to be announced in October, will be offered the opportunity to pitch to multimillion dollar investors, in addition to education about venture capital and expanding their businesses.

New this year, six best-in-show winners will each be awarded $10,000 in startup funds in the categories below.

  • Best Farm Startup – farms, ranches, hydroponics, aquaponics, greenhouse production, forestry, etc.
  • Best Agritourism Startup – farm-to-school programs, pumpkin festivals, farm stays, etc.
  • Best Farm-to-Table Startup – CSAs, food hubs, farmers’ markets
  • Best Ag Tech & Support Services Startup – hardware, software and support services (marketing programs, scouting services and other services targeting farmers)
  • Best Craft Beverage Startup – including breweries, wineries, cideries and distilleries
  • Best Local Product Startup – food and non-food products

The final four teams will compete in a live competition at AFBF’s 99th Annual Convention in Nashville on Jan. 7 to win:

Farm Bureau Entrepreneur of the Year award and $30,000 (chosen by judges)

People’s Choice award and $25,000 (chosen by public vote)

First runner-up prize, $15,000

Second runner-up prize, $15,000

The Entrepreneur of the Year award and the People’s Choice award will be awarded to two different teams. The team that wins the Entrepreneur of the Year award will not be eligible for the People’s Choice Award. The competition timeline, detailed eligibility guidelines and profiles of past Challenge winners are available at www.strongruralamerica.com/challenge.



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